Description
The demand for Fragrance for Home Care Products has grown dramatically over the last few years. It is also rapidly becoming one of the most critical factors in the purchasing habits of consumers in home care and cleaning product market.
“The Fragrance for Home Care and Laundry Care market is expected to grow annually by 3.40% in the next 4 years. Fragrance is one of the key factors driving brand loyalty and consumer decision making.”
Consumer requirements are, understandably, still mostly driven by the effectiveness of the product to deliver its expected benefit. However, cleanliness and the fragrance associated with cleanliness are inextricably linked. Being clean and smelling clean are now seen as equally important when purchasing the right cleaning and sanitising products.
Home Care Fragrances
Within the sector of scented home care products can lie an abundance of cleaning products, materials and formulations. We have broken some of these down into some of the key sectors that we create fragrances for.
Candles and Home Care Fragrance
The ambience created in a room can have an impact on your mood, your wellbeing and your ability to focus. This sector has seen massive growth over the last few years, especially whilst so many people have worked from home. Growth of this sector has also been driven by greater focus on mental health. This sector is very wide-ranging. Applications in this sector include products ranging from candles, melts, reed diffusers to incense and other room fragrance solutions. This sector is so diverse and the choice of fragrance for these products can differ vastly.
Fragrance for Fabric, Surface and Carpet Care
Fabric cleaning companies have always linked the concept of fragrance to cleanliness. Advertising for this industry regularly depicts consumers smelling freshly washed clothing to demonstrate that the product is now “clean”. Many of these products specifically use the scent of their product to differentiate their product from competitor products.
Functional Fragrance for Cleaning Products
Scent is everywhere in home care products. It is no longer sufficient for a product to just “do its job”. Products in this sector are very purpose driven. These purposes can include carpet care, fabric care, dust or dirt removal. The product needs to leave a lasting reminder that the job has been done.
The scent left behind is an olfactory confirmation to the user that the job has been completed successfully. The fragrance leaves the user with an enduring sense of achievement. Bright fresh fragrances give a sense of cleanliness and freshness. When used in cleaning products these scents can create real brand loyalty and identity for a product.
