Description
“The global car care products market was valued at USD 10.2 billion in 2021 and is expected to expand at a compound annual growth rate of 3.6% from 2022 to 2030.”
Car Care Fragrances for the Automotive and Vehicle Maintenance Industries have in the past been relatively simplistic and practical. The New Car Smell (albeit a by-product of the plastics and adhesives used in the manufacturing of a car’s interior) is still a regularly requested scent. This scent seeks to recreate the smell of a brand new vehicle which is most noticeable after a vehicle has been manufactured, hence the “new” car smell.
Car Waxes and Shampoos
This sector has seen massive growth over the last few years. This has been driven by many people looking to extend the life of their investment and maintain the value of their car. Although these products serve a very functional role, the scent and brand associated can benefit from these more enticing and high-end fragrance choices available.
As with any highly-functional product, there is often a requirement to hide or mask the smell of the base formulation, especially if the product is for industrial usage. Talk to our team about how to create brand loyalty to your car cleaning product whilst also maintaining the cleaning power of your product.
Car Air Fresheners
This is a product area where we have seen huge growth in the last few years. Car Air fresheners can take a wide range of forms including scented disks, powders, liquid sprays and products specifically targeting specific odours such as pet smells. These scents have also taken a more luxurious feel with car fragrances inspired by colognes and fine fragrances. Odour-neutralising products attempt to breathe freshness and life into stuffy environments and remove lingering odours. We’ve seen a vast array of different scents being opted for and can advise on the trending scents.
